TOC: J Con Res
Introduction
Journal of Consumer Research, 38(6)
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In Defense of Bumbling
–Joseph W. Alba [] []
The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation
–Ryan S. Elder, Aradhna Krishna [] []
What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information
–Xin Ge, Gerald Häubl, Terry Elrod [] []
A Mouth-Watering Prospect: Salivation to Material Reward
–David Gal [] []
Reminders of Money Elicit Feelings of Threat and Reactance in Response to Social Influence
–Jia (Elke) Liu, Dirk Smeesters, Kathleen D. Vohs [] []
Super Size Me: Product Size as a Signal of Status
–David Dubois, Derek D. Rucker, Adam D. Galinsky [] []
From Physical Weight to Psychological Significance: The Contribution of Semantic Activations
–Meng Zhang, Xiuping Li [] []
The Dynamic Impact of Variety among Means on Motivation
–Jordan Etkin, Rebecca K. Ratner [] []
Are White Lies as Innocuous as We Think?
–Jennifer J. Argo, Baba Shiv [] []
Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences
–Iris W. Hung, Anirban Mukhopadhyay [] []
The Lonely Consumer: Loner or Conformer?
–Jing Wang, Rui (Juliet) Zhu, Baba Shiv [] []
Do Payment Mechanisms Change the Way Consumers Perceive Products?
–Promothesh Chatterjee, Randall L. Rose [] []
Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller
–Sarah G. Moore [] []
Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid
–Kelly D. Martin, Ronald Paul Hill [] []
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