TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 29(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Special Issue Title: Marketing Challenges in Serving Millennials
Longitudinal study of digital marketing strategies targeting Millennials
–Katherine Taken Smith [] []
The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption
–Jacqueline K. Eastman, Jun Liu [] []
A life-stage analysis of consumer loyalty profile: comparing Generation X and Millennial consumers
–Calin Gurau [] []
Do Millennials read books or blogs? Introducing a media usage typology of the internet generation
–Thomas Kilian, Nadine Hennigs, Sascha Langner [] []
Loyalty and or disloyalty to a search engine: the case of young Millennials
–Cleopatra Veloutsou, Alan McAlonan [] []
The emergence of marketing in Millennial new ventures
–David Lingelbach, Anthony Patino, Dennis A. Pitta [] []
Identifying Millennials’ key influencers from early childhood: insights into current consumer preferences
–Amy M. Young, Mary D. Hinesly [] [Google Scholar]
Segmenting the toy industry: a study of pre-teen Millennials
–Anthony Patino, Velitchka D. Kaltcheva, David Lingelbach, Dennis A. Pitta [] []
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