TOC: Turning into Mom
Introduction
Tuning into Mom: Understanding America's Most Powerful Consumer, A book by Michal Clements and Teri Lucie Thompson
 : : : Posting |
Tuning into Mom: Understanding America’s Most Powerful Consumer
Hardcover: 200 pages
Publisher: Purdue University Press (October 15, 2011)
Michal Clements and Teri Lucie Thompson
Chapter 1 – Tuning into Moms: Her Priorities and Hot Buttons
Chapter 2 – Food: Stealth Veggies and Panini Making
Chapter 3 – Exercise and Sports: Moving Together
Chapter 4 – Education: From LeapFrog to College
Chapter 5 – Safety and Health: Safety Gates, Stranger Danger, and Designated Drivers
Chapter 6 – Technology: Texting, Talking, Teaching
Chapter 7 – Fashion & Beauty: Sweater-vests Be Gone!
Chapter 8 – Conclusion: Brand Sweet Spots and Actions
The book includes an index, as well as an appendix that provides detailed information about the methodology.
A number of reviews for the book are on Amazon:
The publisher will provide a 20% discount for educators purchasing directly from the publisher. Use this link and the code MOM12 at checkout:
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |