TOC: J Con Psych
Introduction
Journal of Consumer Psychology, 22(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights
–Baba Shiv, Carolyn Yoon [] []
Special Issue Articles
The consumer psychology of brands
–Bernd Schmitt [] []
Branding the brain: A critical review and outlook
–Hilke Plassmann, Thomas Zoëga Ramsøy, Milica Milosavljevic [] []
Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism
–Charles Spence [] []
Manipulating basic taste perception to explore how product information affects experience
–Ab Litt, Baba Shiv [] []
Relative visual saliency differences induce sizable bias in consumer choice
–Milica Milosavljevic, Vidhya Navalpakkam, Christof Koch, Antonio Rangel [] []
Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?
–Franz-Rudolf Esch, Thorsten Möll, Bernd Schmitt, Christian E. Elger, Carolin Neuhaus, Bernd Weber [] []
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation
–Zachary Estes, Michael Gibbert, Duncan Guest, David Mazursky [] []
Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance-related consumption
–Gad Saad, Eric Stenstrom [] []
When consumers care about being treated fairly: The interaction of relationship norms and fairness norms
–Pankaj Aggarwal, Richard P. Larrick [] []
How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships
–Martin Reimann, Raquel Castaño, Judith Zaichkowsky, Antoine Bechara [] []
New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
–Vinod Venkatraman, John A. Clithero, Gavan J. Fitzsimons, Scott A. Huettel [] []
A neural predictor of cultural popularity
–Gregory S. Berns, Sara E. Moore [] []
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