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TOC: Intl J Elec Mar Retailing

Introduction

International Journal of Electronic Marketing and Retailing, 4(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


‘Click here to share with a friend’: a uses and gratifications approach to word–of–mouth marketing effectiveness
James R. Coyle, Ted Smith, Elizabeth Lightfoot, et al. [] [Google Scholar]

Antecedents of privacy concerns and their online actual purchase consequences: a cross–country comparison
Abeer A. Mahrous [] []

Consumer beliefs and motivations that influence repeat online purchases
Alicia Izquierdo–Yusta, Stephen J. Newell [] []


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