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: : : TOC : : journals

Relevant ARCategory:

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The relationship between online chatter and firm value
–Leigh McAlister, Garrett Sonnier & Tom Shively [] []

The long-term box office performance of sequel movies
–Tirtha Dhar, Guanghui Sun & Charles B. Weinberg [] []

How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias
–Ashwani Monga, Haipeng (Allan) Chen, Michael Tsiros & Mona Srivastava [] []

Situational and trait interactions among goal orientations
–Kelly L. Haws, William O. Bearden & Utpal M. Dholakia [] []

Building consumer self-control: The effect of self-control exercises on impulse buying urges
–Abdullah J. Sultan, Jeff Joireman & David E. Sprott [] []

Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings
–Holger Müller, Eike Benjamin Kroll & Bodo Vogt [] []

When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment
–Leona Tam & Jelena Spanjol [] []

Creating brand personality with brand names
–Richard R. Klink & Gerard A. Athaide [] []

Increasing choice satisfaction through goal-based labeling
–Frank Goedertier, Kristof Geskens, Maggie Geuens & Bert Weijters [] []

Price–quality relationship in the presence of asymmetric dynamic reference quality effects
–Arieh Gavious & Oded Lowengart [] []

The persistence of excess brand loyalty over multiple years
–Vipul Pare & John Dawes [] []

Identifying consumer heterogeneity in unobserved categories
–Simon J. Blanchard, Wayne S. DeSarbo, A. Selin Atalay & Nukhet Harmancioglu [] []

All that glitters is not gold: The dual effect of activation technique in advertising
–Yael Steinhart [] []

Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret
–Junsik Kwak & Jongwon Park [] []

The power of plain: Intensifying product experience with neutral aesthetic context
–Heather Honea & Sharon Horsky [] []

Spillover effects of ingredient branded strategies on brand choice: A field study
–Vanitha Swaminathan, Srinivas K. Reddy & Sara Loughran Dommer [] []

Construal-level mind-sets and the perceived validity of marketing claims
–Scott Wright, Chris Manolis, Drew Brown, Xiaoning Guo, John Dinsmore, C.-Y. Peter Chiu & Frank R. Kardes [] []

The effect of decision makers’ time perspective on intention–behavior consistency
–Koert Van Ittersum [] []

Brand extensions via complements or substitutes: The moderating role of manufacturing transferability
–Huifang Mao, Babu John Mariadoss, Raj Echambadi & Pavan Rao Chennamaneni [] []

The relationship between in-store marketing and observed sales for organic versus fair trade products
–Erica Herpen, Erjen Nierop & Laurens Sloot [] []

Network-based market knowledge and product innovativeness
–Yongchuan Bao, Shibin Sheng & Kevin Zheng Zhou [] []

It is all in the mix: The interactive effect of music tempo and mode on in-store sales
–Klemens M. Knoferle, Eric R. Spangenberg, Andreas Herrmann & Jan R. Landwehr [] []

The attraction effect is more pronounced for consumers who rely on intuitive reasoning
–Wen Mao & Harmen Oppewal [] []

Regret and performance uncertainty in consumer repeat choice
–Rong Chen & Jianmin Jia [] []

The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor
–Jungsil Choi & Duane W. Myer [] []

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