TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 21(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
The influence of perceived risk on purchase intent – the case of premium grocery private label brands in South Africa
–Justin Beneke, Anne Greene, Inge Lok, Kate Mallett [] []
Revisiting perceptual fit in co-branding applications
–Kenneth Thompson, David Strutton [] []
The role of brand image congruity in Chinese consumers’ brand preference
–Jing Hu, Xin Liu, Sijun Wang, Zhilin Yang [] [Google Scholar]
Transforming the nature and scope of new product development
–Dennis Pitta, Elizabeth Pitta [] []
“Outing” the supplier: implications for manufacturers and retailers
–Erik L. Olson [] []
Consumers’ utilization of reference prices: the moderating role of involvement
–Rajesh Chandrashekaran [] [Google Scholar]
Divide and prosper? When partitioned prices make sense
–Edwin Love [] []
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