TOC: J Mar
Introduction
Journal of Marketing, 76(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brand Love
–Rajeev Batra, Aaron Ahuvia, and Richard P Bagozzi [] []
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
–Christian Schulze, Bernd Skiera, and Thorsten Wiesel [] []
Consumer Participation in Coproduction: “I Made It Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product
–Sigurd Villads Troye and Magne Supphellen [] [Google Scholar]
Optimizing Service Productivity
–Roland T Rust and Ming-Hui Huang [] []
When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues
–Jennifer J Argo and Katherine White [] []
Service Sweethearting: Its Antecedents and Customer Consequences
–Michael K Brady, Clay M Voorhees, and Michael J Brusco [] []
Developing New-to-the-Firm Products: The Role of Micropolitical Strategies
–Rajesh Sethi, Zafar Iqbal, and Anju Sethi [] []
When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews
–Yubo Chen, Yong Liu, and Jurui Zhang [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |