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TOC: J Services Mar

Introduction

Journal of Services Marketing, 26(1)

 : : : TOC

: : journals

 

Relevant ARCategory:  


A quarter of a century: reflections of the first 25 years of the Journal of Services Marketing
Charles L. Martin [] []

The determinants of consumer attitude toward service innovation – the evidence of ETC system in Taiwan
Bruce C.Y. Lee [] []

On the effectiveness of consumer boycotts organized through the internet: the market model
Paul Sergius Koku [] []

Other customers in a service encounter: examining the effect in a restaurant setting
Namin Kim, Moonkyu Lee [] []

Explanations: if, when, and how they aid service recovery
Graham Bradley, Beverley Sparks [] []

Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
Vassilis Dalakas, Joanna Phillips Melancon [] []

Service loyalty: accounting for social capital
Tim Jones, Shirley F. Taylor (deceased) [] []


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