TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 40(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
A focus on international competitiveness
–G. Tomas M. Hult []
Reflections on international marketing: destructive regeneration and multinational firms
–S. Tamer Cavusgil & Erin Cavusgil [] []
The regional and global competitiveness of multinational firms
–Alan M. Rugman, Chang Hoon Oh & Dominic S. K. Lim [] []
A dynamic perspective to the internationalization of small-medium enterprises
–Wagner A. Kamakura, María A. Ramón-Jerónimo & Julio D. Vecino Gravel [] []
Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede
–Jan-Benedict E. M. Steenkamp & Inge Geyskens [] []
Export marketing strategy implementation, export marketing capabilities, and export venture performance
–Neil A. Morgan, Constantine S. Katsikeas & Douglas W. Vorhies [] []
Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries
–Christian Homburg, Andreas Fürst & Christina Kuehnl [] []
Offshoring and international competitiveness: antecedents of offshoring advanced tasks
–Peter D. Ørberg Jensen & Torben Pedersen [] []
Outsourcing and its implications for market success: negative curvilinearity, firm resources, and competition
–Masaaki Kotabe, Michael J. Mol, Janet Y. Murray & Ronaldo Parente [] []
Offshore outsourcing of customer relationship management: conceptual model and propositions
–Kartik Kalaignanam & Rajan Varadarajan [] []
Knowledge structure in international marketing: a multi-method bibliometric analysis
–Saeed Samiee & Brian R. Chabowski [] []
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