TOC: Intl Mar Rev
Introduction
International Marketing Review, 29(1)
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: : journals |
Relevant ARCategory: |
Social capital in Japanese-Western alliances: understanding cultural effects
–Stephanie Slater, Matthew J. Robson [] []
The effect of response scale type on cross-cultural construct measures: An empirical example using Hall’s concept of context
–James Reardon, Chip Miller [] [Google Scholar]
A contingency approach to international marketing strategy and decision-making structure among exporting firms
–Henry F.L. Chung, Cheng Lu Wang, Pei-how Huang [] []
Does firm location make a difference to the export performance of SMEs?
–Joanne Freeman, Chris Styles, Meredith Lawley [] []
Level of analysis in export performance research
–João S. Oliveira, John W. Cadogan, Anne Souchon [] []
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