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TOC: Intl Mar Rev

Introduction

International Marketing Review, 29(1)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Social capital in Japanese-Western alliances: understanding cultural effects
Stephanie Slater, Matthew J. Robson [] []

The effect of response scale type on cross-cultural construct measures: An empirical example using Hall’s concept of context
James Reardon, Chip Miller [] [Google Scholar]

A contingency approach to international marketing strategy and decision-making structure among exporting firms
Henry F.L. Chung, Cheng Lu Wang, Pei-how Huang [] []

Does firm location make a difference to the export performance of SMEs?
Joanne Freeman, Chris Styles, Meredith Lawley [] []

Level of analysis in export performance research
João S. Oliveira, John W. Cadogan, Anne Souchon [] []


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