TOC: Mar Sci
Introduction
Marketing Science, 31(1)
: : : TOC
: : journals
Relevant ARCategory:
Editorial–The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
–Preyas S. Desai, David Bell, Gary Lilien, and David Soberman []
Measuring the Impact of Negative Demand Shocks on Car Dealer Networks
–Paulo Albuquerque and Bart J. Bronnenberg [] []
Commentaries and Rejoinder to "Measuring the Impact of Negative Demand Shocks on Car Dealer Networks" by Paulo Albuquerque and Bart J. Bronnenberg
–Dominique M. Hanssens, Devavrat Purohit, Richard Staelin, Paulo Albuquerque, and Bart J. Bronnenberg [] []
Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision
–Sanjay Jain [] []
Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain
–Ram Rao, Brian Wansink, and Sanjay Jain [] []
Ad Gist: Ad Communication in a Single Eye Fixation
–Rik Pieters and Michel Wedel [] []
Cloak or Flaunt? The Fashion Dilemma
–Hema Yoganarasimhan [] []
Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice
–Pradeep K. Chintagunta, Junhong Chu, and Javier Cebollada [] []
Disentangling Preferences and Learning in Brand Choice Models
–Sangwoo Shin, Sanjog Misra, and Dan Horsky [] []
Measuring Consumer Preferences Using Conjoint Poker
–Olivier Toubia, Martijn G. de Jong, Daniel Stieger, and Johann Fuller [] []
Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation
–Rachel R. Chen, Eitan Gerstner, and Yinghui (Catherine) Yang [] []
Exclusive Channels and Revenue Sharing in a Complementary Goods Market
–Gangshu (George) Cai, Yue Dai, and Sean X. Zhou [] []
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