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TOC: J Strat Mar

Introduction

Journal of Strategic Marketing, 20(1)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Addressing the intelligence, analysis, strategy connection: symbiosis, osmosis or segregation?
Sheila Wright [] []

SMEs’ attitude towards SI programmes: evidence from Belgium
Sophie Larivet & François Brouard [] [Google Scholar]

Applying a behavioural and operational diagnostic typology of competitive intelligence practice: empirical evidence from the SME sector in Turkey
Sheila Wright, Christophe Bisson & Alistair P. Duffy [] []

The power of intuitive thinking: a devalued heuristic of strategic marketing
Anthony Patterson, Lee Quinn & Steve Baron [] []

Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Lyndon Simkin & Sally Dibb [] []

Market orientation in nonprofit organizations: innovativeness, resource scarcity, and performance
Pratik Modi [] []

Protecting the Olympic brand: winners and losers
Trevor Hartland & Nicola Williams-Burnett [] []


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