TOC: J Promo Man
Introduction
Journal of Promotion Management, 18(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
From the Editor: Changing Times
–Hooshang M. Beheshti [
The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event
–George N. Filis & George S. Spais [] []
Effects of Multiplayer Videogame Contexts on Individuals’ Recall of In-Game Advertisements
–Frank E. Dardis & Mike Schmierbach [] []
Ads for Mature Consumers: The Importance of Addressing the Changing Self-View Between the Age Groups 50+ and 60+
–Stefan Hoffmann, Susanne C. Liebermann & Uta Schwarz [] []
The Effectiveness of Two Online Persuasion Claims: Limited Product Availability and Product Popularity
–Hyun Ju Jeong & Kyoung-Nan Kwon [] []
An Involvement Explanation for Nostalgia Advertising Effects
–Darrel D. Muehling & Vincent J. Pascal [] []
Text Message Copy in Print Ads: A Shrewd Communicative Strategy?
–Jeremy J. Sierra, Robert S. Heiser & Ivonne M. Torres [] []
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