TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 24(1/2)
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: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak []
Linking Perceived Service Quality to Relational Outcomes in a Chinese Context
–Jackie L. M. Tam [] []
Predicting Young American and Chinese Consumers’ Mobile Viral Attitudes, Intents, and Behavior
–Hongwei Yang, Liuning Zhou & Hui Liu [] []
Status and Nonstatus Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear
–Wai Jin Lee, Ian Phau & Rajat Roy [] []
An Evaluation of the Need for Touch Scale and Its Relationship with Need for Cognition, Need for Input, and Consumer Response
–Valter Afonso Vieira [] []
The Effect of Attractiveness in Advertising and Comparison Motives on Self-Judgments and Product Evaluations: A Cross-National Perspective
–Camelia C. Micu & Robin Coulter [] []
The Interplay of Culture(s) of Freedom in the Bazaars of Italy and Turkey
–Deniz Atik & Handan Vicdan [] []
Starbucks as the Third Place: Glimpses into Taiwan’s Consumer Culture and Lifestyles
–En-Ying Lin [] [Google Scholar]
Exploring the Role of IND–COL as a Moderator in the Comprehensive Service Evaluation Model
–Piyush Sharma, Ivy S. N. Chen & Sherriff T. K. Luk [] []
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