TOC: J Brand Man
Introduction
Journal of Brand Management, 19(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Which category to extend to – Product or service?
–F Muge Arslan and Oylum Korkut Altuna [] []
The impact of brand extensions on parent brand relationship equity
–Abhishek Dwivedi and Bill Merrilees [] []
Sizing up the retailer brand implementation gap and its effects on brand-building outcomes
–Jodie L Ferguson and Brian P Brown [] []
Is this Shangri-La? The case for authenticity in the Chinese and Indian hospitality industry
–Glyn Atwal and Alistair Williams [] []
A two-dimensional approach to between-partner fit in co-branding evaluations
–Hongmin Ahn and Yongjun Sung [] []
Exploring brand extensions in the context of franchising in Australia
–Scott Weaven, Debra Grace and Ryan Jones [] []
Integrated branding with mergers and acquisitions
–Deli Yang, Danny A Davis and Kim R Robertson [] []
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