SMS Bearden Award
Introduction
The first annual Southeast Marketing Symposium William O. Bearden Doctoral Student Research Award goes to Woojung Chang with runnerup Melissa Nieves
 : : : Posting |
I am pleased to announce the winner and runner-up of the first annual William O. Bearden Doctoral Student Research Award. This award is available to doctoral students from participating institutions at the Southeast Marketing Symposium held this year in early February at the University of Tennessee. The winner received a $500 award while the runner-up received $100.
Winner: Woojung Chang (University of Alabama) – The Danger of Feast or Famine: Managing Customer Participation in Value Co-Production
Runner-Up: Melissa Nieves (Florida State University) – Turning Commitment into Fulfillment
Each of these individuals is to be congratulated for their excellent research proposals.
David
David M. Hardesty
Thomas C. Simons Endowed Professor of Marketing
Director of Graduate Studies and Von Allmen Behavioral Research Lab
University of Kentucky
859-257-9419
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