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International Journal of Information Systems and Management (IJISAM)

Call for Papers

Special Issue on: "Social Media, Mobile Technology, and Their Impact on Marketing Communications and E-Commerce: Present and Future"

A tidal wave of social media and mobile technology has already ushered in significant changes in many areas of our society and business. One of the significant changes affecting the business world is the marketing communication area. Advertising via social media and mobile devices is changing the landscape of marketing communications. This new communication platform not only offers exciting opportunities but also uncertainties both to the marketers and information technology designers. Consumers and marketers are closer than ever now due to the personalized social media network and mobile technology. In spite of this excitement and the huge potential in the field, our knowledge is still in an incipient stage regarding how this fast developing new communication platform is affecting marketing communications, is used by consumers, and can be further improved.

In this special issue, we invite researchers in marketing, information systems, and management to submit their up-to-date, cutting-edge research that touches on marketing communications using social media network and/or mobile technology from diverse perspectives. Empirical, conceptual, and theoretical works are equally welcome. Case studies that bring important practical knowledge and insights in the area will be also considered.

Possible topics include but are not limited to:

• Information systems perspectives on information sharing through social media and mobile communication devices
• Efficiency with social media and/or mobile technology
• Distinctive managerial practices or behavioural understanding involving social media communication and mobile devices in business environment
• Human factors in the use of social media and/or mobile technology in marketing and business environment
• Efficacy of social media in marketing
• Current and future practices in marketing communications using social media and/or mobile technology
• Group effect on marketing communications using social media and mobile technology
• Maximization of the synergy between social media and mobile technology
• Psychological and behavioural implications of social media and mobile marketing

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. All papers will be refereed through a blind peer review process. Experts and researchers in the above areas who would like to serve as a reviewer for the special issue are welcome to contact one of the Guest Editors.

Submission Deadline: July 15, 2012

All papers must be submitted at =35&jid=208. Submission guidelines are available at =31.

If you experience any problems with your submission, please contact submissions@inderscience.com. Describing the exact nature of the problem you experience. In your email include: the title of the Journal, special issue, and the name of one of the Guest Editors.

Guest Editors

Dong H. Lee
Marketing Department
School of Business
Manhattan College
4513 Manhattan College Parkway
Riverdale, NY 10471
Office: (718) 862 – 7195
dongh.lee@manhattan.edu

Kyungsub S. Choi
Computer Information Systems Dept.
School of Management
Rhode Island College
Providence, RI 02908-1991 • Office: 401-456-8412
Fax: 401-456-8759
kchoi@ric.edu

IJISAM is a double-blind refereed and authoritative reference dealing with working and potential information systems theories and applications as well as emerging issues of interest to professionals and academics. For further information about IJISAM, visit =ijisam.

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