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SMA 2012

Introduction

Society for Marketing Advances 2012 Conference, Orlando, FL, Chair Christopher D. Hopkins; Deadline 2 Apr

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Society for Marketing Advances
2012 SMA 50th Conference
October 31–November 3, 2012
Walt Disney World Swan and Dolphin Resort / Orlando Florida

This is a banner year for SMA as we will be celebrating our 50th anniversary! The Conference Theme is Leading the Way…Yesterday, Today and Tomorrow. The paper submission deadline is Monday, April 2nd , 2012. The program includes scholarly presentations, teaching sessions and competitions, a doctoral dissertation competition and doctoral consortium, retail strategy and consumer decision research seminar, exhibits, special sessions on current issues in marketing, and an academic placement service. A great way to get involved is by submitting your scholarly work for consideration, submitting special session proposals, or volunteering to serve as a session chair, discussion leader, or reviewer. While the major focus of the conference is marketing, there’ll be plenty of time for relaxation, entertainment, and meeting with old and new friends.

The Conference hotel is the famous Disney Swan and Dolphin Resort, located on Disney property with convenience access to all Disney attractions (more hotel pix). Room Rate is $165 per night for single and double occupancy. This rate is valid for 3 days prior to and 3 days after the actual conference dates, thus there is a great opportunity for an extended vacation!

Program Chair Christopher D. Hopkins

Deadline: 2 April 2012

Full information avaiable at


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