TOC: Psych Mar
Introduction
Psychology and Marketing, 29(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Commodification of Self-Esteem: Branding and British Teenagers
–Katja Jezkova Isaksen and Stuart Roper [] []
Adolescent Motivations for Reality Television Viewing: An Exploratory Study
–Anthony Patino, Velitchka D. Kaltcheva and Michael F. Smith [] []
Discounting in International Markets and the Face Value Effect: A Double- Edged Sword?
–Ben Lowe, Bradley R. Barnes and Robert Rugimbana [] []
Effects of Mood States on Variety Seeking: The Moderating Roles of Personality
–Lin Chien-Huang and Lin Hung-Chou [] []
In Search of the “Meta-Maven”: An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels
–Stuart J. Barnes and Andrew D. Pressey [] []
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