TOC: J Soc Mar
Introduction
Journal of Social Marketing, 2(1)
 : : : Posting |
Improving parents’ child-feeding practices: a social marketing challenge
–Simone Pettigrew, Melanie Pescud [] [Google Scholar]
Overcoming the self-image incongruency of non-cyclists
–Sarah Leonard, Fiona Spotswood, Alan Tapp [] []
Macro-social marketing and social engineering: a systems approach
–Ann-Marie Kennedy, Andrew Parsons [] []
A strategy for advancing social marketing: Social marketing projects in introductory marketing courses
–Jane McKay-Nesbitt, Carol W. DeMoranville, Dan McNally [] []
Influencing positive financial behaviors: the social marketing solution
–Nancy R. Lee, Margaret Miller [] []
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