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: : : TOC : : journals

Relevant ARCategory:

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Environmental uncertainty and forward integration in marketing: theory and meta-analysis
–Jack Cadeaux, Adrian Ng [] []

Revitalising brands through communication messages: the role of brand familiarity
–Elena Delgado-Ballester, Angeles Navarro, María Sicilia [] []

A study of visual puffery in fragrance advertising: Is the message sent stronger than the actual scent?
–Mark Toncar, Marc Fetscherin [] []

Conflict and advertising planning: consequences of networking for advertising planning
–Ian Grant, Charlotte McLeod, Eleanor Shaw [] []

Marketing as an applied science: lessons from other business disciplines
–Tim Hughes, David Bence, Louise Grisoni, Nicholas O’Regan, David Wornham [] []

How does visual merchandising affect consumer affective response?: An intimate apparel experience
–Derry Law, Christina Wong, Joanne Yip [] []

A threshold citation analysis in marketing research
–Kam C. Chan, Pikki Lai, Kartono Liano [] []

Foreign women in Japanese television advertising: Content analyses of a cultural convergence paradigm
–Drew Martin [] []

The attitudinal response to alternative brand growth strategies
–Bendik Meling Samuelsen, Lars Erling Olsen [] []

Unmasking the ambushers: conceptual framework and empirical evidence
–Marc Mazodier, Pascale Quester, Jean-Louis Chandon [] []

Preliminary investigation of the communication effects of “taboo” themes in advertising
–Ouidade Sabri [] []

Word of mouth: measuring the power of individual messages
–Jillian C. Sweeney, Geoffrey N. Soutar, Tim Mazzarol [] []

Antecedents and performance of electronic business adoption in the hotel industry
–Marios Theodosiou, Evangelia Katsikea [] []

A dynamic model of customer complaining behaviour from the perspective of service-dominant logic
–Bård Tronvoll [] []

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