SEA 2012
Introduction
The 2nd Annual Sales Educators' Academy, Orlando, FL 22-24 May 2012; Early bird deadline 30 Apr
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The 2nd Annual Sales Educators’ Academy
May 22-24, 2012 in Orlando, FL.
Did you know that placement rates for most college of business students is around 50% but for students with sales training, placement rates average 92%?!
While a host of conferences provide resources to sales faculty to conduct and present sales research, no such program exists for the purpose of exchanging best practices in teaching sales.
The 2nd Annual Sales Educators’ Academy (SEA) hosted by Florida State University in partnership with Rollins College and The University Sales Education Foundation seeks to address this challenge. The goal of the SEA is to help sales educators of ALL experience levels improve their ability to teach sales students the skills and knowledge that these students will need upon graduating from business school.
Some of the topics to be covered in a workshop format include…
- What are Best Practices for Sales Student Assessment?
- How can Sales Force Automation Technology be used in the Classroom?
- Key Sales and Sales Management Frameworks
- Sales and the Silver Screen; Using Popular Media to Drive Sales Concepts
- Teaching Sales Students to be Better Communicators
- Course Design for Effective Teaching Sales, Advanced Sales and Sales Management
- Using Case Studies in Sales Management Classes
- How to use Intrinsic Motivation to get the Most Out of Your Sales Students
- The Art of Using Role Plays in all Levels of Sales Education
- Ready, Set, Coach: Putting Together an Effective Coaching Plan for Sales Students
- How to Build Exercises for Team Selling.
- -Is Sales Education Ready for the Global Stage? The Role of International Topics and Study Abroad Opportunities in Sales Education
– Keynote Speeches by Neil Rackham and Howard Stevens!
The program includes keynote speeches by Neil Rackham and Howard Stevens. Neil’s book, Spin Selling, is one of the top selling popular press books on sales. Three of his books have been on the NY Times bestseller list. He also speaks on sales and sales training all over the globe. Howard Stevens, is founder of the H.R. Chally Group sales assessment firm and the producer of the documentary, Selling of America. Mr. Stevens has also authored several books including Achieve Sales Excellence. The main facilitators of the program sessions are nationally recognized sales educators from all over the US including…
- Mark Johnston – Rollins College
- Greg Marshall – Rollins College
- Andrea Dixon – Baylor University
- Tom Ingram – Colorado State University
- Ellen Pullins – University of Toledo
- Buddy LaForge – University of Louisville
- Chris Plouffe – Akron University
- Joel Whalen – DePaul University
- Leff Bonney – Florida State University
- ….and other top faculty from across the globe.
The cost of the Sales Educators’ Program is $1000/participant. However, register before April 30th 2012 and receive a 20% discount ($800 before 4/30/2012). Please keep in mind that this program will be capped at 80 participants so register soon. For questions concerning the Sales Educators’ Program, please contact Dr. Leff Bonney at Florida State University (lbonney@fsu.edu) or visit
Thanks and see you in Orlando!!!
Interested in attending the Global Sales Science Institute’s summer conference at a discounted rate? Visit the Sales Educators’ Academy to learn how to get a discount on both conferences!
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