CICI 2012
Introduction
The China India Consumer Insights Conference, New Haven, CT, 2-4 Aug 2012; Deadline 15 Mar
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CALL FOR ABSTRACTS
The China India Consumer Insights Conference
August 3-4, 2012
At The Yale School of Management
The China India Insights Program(CIIP) of the Center for Customer Insights at the Yale School of Management is organizing the fourth annual China India Consumer Insights conference on August 3-4, 2012. The conference will be held at Yale University in New Haven, CT.
This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India—two of the world’s largest and fastest growing emerging markets. Research on other emerging markets is also welcome. All interested academics and marketing practitioners are invited to register and attend, subject to conference capacity constraints.
Abstracts will be reviewed by a program committee comprised of Ravi Dhar (Yale), Manish Gangwar (ISB), Mushfiq Mobarak (Yale), Joseph Priester (USC), Debu Purohit (Duke), K. Sudhir (Yale), Baohong Sun (CKGSB) and Gao Wang (CEIBS).
Deadline for Submitting Abstracts: March 15, 2012
More information is available at
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