TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 20(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Sales Manager Behavior-Based Control and Salesperson Performance: The effects of Manager Control Competencies and Organizational Citizenship Behavior
–Nigel F. Piercy, David W. Cravens, Nikala Lane [] []
Assessing the Longitudinal Robustness of Spectators’ Perceptions of the Functions of Sport: Implications for Sport Marketers
–Stephen J. Grove, Michael J. Dorsch, Christopher D. Hopkins [] [Google Scholar]
Gender Differences in Trust Formation in Virtual Communities
–Constance Elise Porter, Naveen Donthu, Andrew Baker [] []
The Impact of Time and Planning Orientation on an Individual’s Recreational Shopper Identity and Shopping Behavior
–Kiran Karande, Altaf Merchant [] [Google Scholar]
Purchase or Pirate: A Model of Consumer Intellectual Property Theft
–Denny McCorkle, James Reardon, Douglas Dalenberg, et al. [] []
Abstracting Empirical Generalizations from Private Label Brand Research
–Richard A. Gooner, S. Scott Nadler [] []
Foreign Firms’ Brand Extensions in a Host Market: Strategic Factors in International Branding Strategy
–Yu Henry Xie [] [Google Scholar]
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