TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 4(1)
 : : : TOC |
Relevant ARCategory: |
Special Issue Title: Evolution of key terms in marketing
The evolution of resource-advantage theory: Six events, six realizations, six contributions
–Shelby D. Hunt [] []
Marketing strategy: From the origin of the concept to the development of a conceptual framework
–Eric H. Shaw [] []
The historical development of segmentation: the example of the German book trade 1800-1928
–Ronald A. Fullerton [] []
The life cycle concept in marketing research
–Martina Bauer, Katharina J. Auer-Srnka [] []
Marketing education and acculturation in the early twentieth century: Evidence from Polish language texts on selling and salesmanship
–Terrence H. Witkowski [] []
From label to trademark: The legal origins of the concept of brand identity in nineteenth century America
–Ross D. Petty [] []
The evolution of conspicuous consumption
–Georgios Patsiaouras, James A. Fitchett [] []
The evolution of consumer well-being
–Ethan Pancer, Jay Handelman [] []
Early schools of marketing thought and marketplace evolution
–Thomas L. Powers [] []
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