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Journal of Global Scholars of Marketing Science

 

Vol.21 No.4

 

1. Key Factors Affecting Positional Advantage of Export Partnerships

– Hanmo Oh, Byeong-Joon Moon

2. The Effect of the Lifestyles of Social Networking Service Users on Luxury Brand Loyalty

 

– Jina Park, Hyunjeong Song, Eunju Ko

3. Advertising versus Sales Promotion: An Examination of the Japanese Food Industry, 1976-2008

– Changju Kim, Yingzi Xu, Kenneth F. Hyde

4. Which Complementary Product Do You Like? Exploring the Effects of Complementary Products on the Patronage of Main Products

– Seong-Yeon Park, Ku Yun Chung201

5. Influences of Time Perspective on Impulsive Purchase Tendency

– Seoungsoo Lee, Eugene Song