TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 19(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Uncovering Customer Profitability Segments for Business Customers
–Tanya Mark, Rakesh Niraj & Niraj Dawar [] []
Service Business Development in Small- to Medium-Sized Equipment Manufacturers
–Marco Paiola, Heiko Gebauer & Bo Edvardsson [] []
Do Competition Authorities Consider Business Relationships?
–Helén Anderson, Johan Holtström & Christina Öberg [] []
Book Review
Total Relationship Marketing, 3rd ed.: Marketing Management, Relationship Strategy, CRM, and a New Dominant Logic for the Value-Creating Network Economy, by Evert Gummesson
–Peter Naudé []
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