TOC: Intl J Mobile Mar
Introduction
International Journal of Mobile Marketing, 6(2)
 : : : Posting |
SMS Marketing: The Role of Permission and Acceptance
–Prashant Amin, Bijal Zaveri Amin, R.P. Patel
Mobile Marketing: the Emerging Indian Perspective
–Varsha Jain, Saumya Pant, Aarzoo Daswani
Can Pakistan Build a Mobile Marketing Ecosystem?
–Yasmin Malik
A Comparative Study of theTelecommunication Industries of India and South Korea and Mobile Handset Market War of South Korea
–Jayrajsinh Jadeja, Kedar Shukla
Driving Frequency with Mobile Social Networks (MSN) and the Mediating Effects of Price and Quota Promotions
–William F. Humphrey, Jr., Debra A. Laverie
Mobile Application Adoption by Young Adults: A Social Network Perspective
–David G. Taylor, Troy A. Voelker, Iryna Pentina
Social Media Use in a Mobile Broadband Environment: Examination of Determinants of Twitter and Facebook Use
–Sangwon Lee, Moonhee Cho
Mobile Payments: The Reality on the Ground in Selected Asian Countries and the United States
–Meiling Pope, Ryan Pantages, Nadeshda Enachescu, Ryan Dinshaw, Corey Joshlin, Robert Stone, P. Albert Austria, Kala Seal
LBS Marketing: Why the Federal Governent Cares and What You Can Do ÂÜÀòÉç¹ÙÍøt It
–Monica Desai, Greg Louer, Ryan King, Maria Wolvin
Thinking Human: Permission Based Mobile Marketing Can Help Lead the Way
–Mihai Vlad
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