TOC: Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 30(1)
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Relevant ARCategory: |
Credit where it is due: drivers of loyalty to credit cards
–Sanjai K. Parahoo [] []
Adopters and non-adopters of internet banking: a segmentation study
–Athanasios G. Patsiotis, Tim Hughes, Don J. Webber [] []
The effect of behavioural activation and inhibition on CRM adoption
–Joseph Vella, Albert Caruana, Leyland F. Pitt [] []
Understanding customer-specific factors underpinning internet banking adoption
–Shumaila Yousafzai, Mirella Yani-de-Soriano [] []
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