TOC: Acad Mar Studies J
Introduction
Academy of Marketing Studies Journal, 15(1)
 : : : Posting |
Biofuels: What is on Practitioners’ Mind?
–Adee Athiyaman
Participating in the Conversation: Exploring Usage of Social Media Networking Sites
–James M. Curran, Ron Lennon
Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: A Component Supplier’s Perspective
–Waldemar Pfoertsch, Junsong Chen
Critical Factors Promoting Customer Loyalty to Smartphone and Mobile Communications Service Providers
–Jung-Wan Lee
Developing a Multi-Item Measurement Scale for Developing Teenagers’ Involvement in Reality Television
–Mohammad R Haq, Syed H Rahman
The Effect of Cultural Orientation on Advertising Effectiveness. A comparison Among Americans, Mexican-Americans, and Mexicans
–Cecilia Maldonado
The Effects of Information Privacy and Online Shopping Experience in E-Commerce
–Elena Kiryanova, Igor Makienko
A Cross-Category Beverage Choice Model: A Need-Based Multiattribute Utility Approach
–Aditi Grover
Making Universities Relevant: Market Orientation as a Dynamic Capability Within Institutions of Higher Learning
–Jun Ma, Zelimir Todorovic
Human Roles and Communication Strategies of Corporate Identity Performance: Enhancing Global Image, Leadership, and Legacy of a High-Tech Leader
–Sweety Law, Jacques Verville
The Periodization of Marketing: Myth or Reality? Evidence from the Scott Paper Company
–Barbara Olsen, Costas Hadjicharalambous
The Effect of Source Choice on Word-of-Mouth Communication Influence
–DeAnna S. Kempf
Using RFM Data to Optimize Direct Marketing Campaigns: A linear Programming Approach
–Arben Asllani, Diane Halstead
Skin Tone as the Signifier of Race: The Effect of Consumer Ethnic Identity on Targeted Marketing
–Yuvay Jeanine Meyers
Exploring Personal Selling as a Career Option: A Case Study of the Perceptions of African-American Students
–John E. Spillan, Jeff W. Totten, Manmohan D. Chaubey
Marketing a University-Affiliated Applied Research Center: An Application Involving Hull-Spence Behavioral Theory
–Adee Athiyaman
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