TOC: Psych Mar
Introduction
Psychology and Marketing, 29(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research
–George P. Moschis [] []
Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge
–Christian Homburg, Nicole Koschate-Fischer and Christian M. Wiegner [] []
Does Friendship Help in Personal Selling? The Contingent Effect of Outcome Favorability
–Hillbun (Dixon) Ho [] []
Adolescent Evaluations of Brand Extensions: The Influence of Reference Group
–Xin Liu and Jing Hu [] []
To Be or Not to Be Price Conscious – a Segment-Based Analysis of Compromise Effects in Market-Like Framings
–Holger Müller, Bodo Vogt and Eike B. Kroll [] []
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