TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 30(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Coming of age: A 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010
–Ria Wiid, Rose du Preez, Åsa Wallström [] []
Crisis brand management in emerging markets: Insight from the Chinese infant milk powder scandal
–Paul Custance, Keith Walley, Dongni Jiang [] []
The moderating role of perceived risk in loyalty intentions: an investigation in a service context
–Jackie Lai-Ming Tam [] []
Market segmentation in Russian subsidiaries of FMCG MNEs: Practitioner and academic perspectives
–Ian Wilson, Maria Mukhina [] []
A new conceptualization of salesperson’s customer orientation: Propositions and implications
–Ramendra Singh, Abraham Koshy [] [Google Scholar]
Positive and negative cross-channel shopping behaviour
–Niall Piercy [] []
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