TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 11(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
DVD pirating intentions: Angels, devils, chancers and receivers
–Antje Cockrill and Mark M. H. Goode [] []
Understanding consumers’ brand-induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value?–?brand symbolism (in)congruity’ – accounts
–Rami Paasovaara, Harri T. Luomala, Terhi Pohjanheimo and Mari Sandell [] [Google Scholar]
Consumer complaints and recovery through guaranteeing self-service technology
–Nichola Robertson, Lisa McQuilken and Jay Kandampully [] []
Just give it a try: Assessing interactive ad-hoc software-evaluation behaviour
–Jörg Zimmermann and Friedemann W. Nerdinger [] []
How valuable is a well-crafted design and name brand?: Recognition and willingness to pay
–Tore Kristensen, Gorm Gabrielsen and Judith Lynne Zaichkowsky [] []
Motives and barriers to bequest giving
–Pamala Wiepking, Wendy Scaife and Katie McDonald [] []
Friend or foe: In enjoying playfulness, do innovative consumers tend to switch brand?
–Lukman Aroean [] []
Regulatory focus and preference reversal between hedonic and utilitarian consumption
–Rajat Roy and Sharon Ng [] []
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