TOC: J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 27(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
What makes sales presentations effective – a buyer-seller perspective
–John E. Cicala, Rachel K. Smith, Alan J. Bush [] []
Retailers’ new product acceptance decisions: incorporating the buyer-supplier relationship perspective
–Jiun-Sheng Chris Lin, Yun-Chi Chang [] [Google Scholar]
The effects of buyer-supplier relationships on buyer competitiveness
–Daniel D. Prior [] []
How to increase supplier flexibility through social mechanisms and influence strategies?
–Po-Young Chu, Kuo-Hsiung Chang, Hsu-Feng Huang [] []
Customer needing: a challenge for the seller offering
–Tore Strandvik, Maria Holmlund, Bo Edvardsson [] []
A business sustainability model: a European case study
–Nils M. Høgevold, Göran Svensson [] []
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