ÂÜÀòÉç¹ÙÍø

Irwin/McGraw-Hill to Rust

Introduction

The ÂÜÀòÉç¹ÙÍø has named Roland T. Rust the 2012 winner of the Irwin/McGraw-Hill Award

 : : : Posting  

Rust wins ÂÜÀòÉç¹ÙÍø Irwin/McGraw-Hill Award

The ÂÜÀòÉç¹ÙÍø has named Roland T. Rust the 2012 winner of the Irwin/McGraw-Hill Award. The award honors living marketing educators for distinguished service and outstanding contributions in marketing education. Rust will be presented with his award at the upcoming ÂÜÀòÉç¹ÙÍø Winter Marketing Educators’ Conference on Saturday, February 18 in St. Petersburg, FL.

Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business. He is also Visiting Chair in Marketing Science at Erasmus University (Netherlands), International Research Fellow of Oxford University’s Center for Corporate Reputation (UK) and International Fellow at the CTF Service Research Center at Karlstad University (Sweden). He was chair of the Department of Marketing at Maryland for eight years, during which he presided over a dramatic improvement in the marketing faculty—in his last year as chair the department ranked number one in the world in number of publications in top marketing journals. Rust is known internationally for his research on service marketing and the financial impact of marketing efforts. He has also done leading work in the fields of marketing research methodology and advertising media.

His lifetime achievement honors include Fellow of the INFORMS Society for Marketing Science, ÂÜÀòÉç¹ÙÍø’s Converse Award, ÂÜÀòÉç¹ÙÍø’s Career Contributions to the Services Discipline Award, ÂÜÀòÉç¹ÙÍø’s Churchill Award for Lifetime Achievement in Marketing Research, the Distinguished Marketing Educator Award from the Academy of Marketing Science, ÂÜÀòÉç¹ÙÍø’s Mahajan Award for Career Contribution to Marketing Strategy, the Outstanding Contributions to Research in Advertising award from the American Academy of Advertising, Fellow of the American Statistical Association, the Elsevier Distinguished Marketing Scholar Award from SMA, and two distinguished doctoral alumnus awards from the University of North Carolina at Chapel Hill. He has been awarded an honorary doctorate (Doctor Honoris Causa) from the University of Neuchatel (Switzerland).

He has won best article awards for articles in Journal of Marketing (four times), Journal of Marketing Research (twice), Marketing Science, Journal of Service Research, Journal of Advertising, and Journal of Retailing, plus MSI’s Robert D. Buzzell Best Paper Award (twice), as well as the Berry-ÂÜÀòÉç¹ÙÍø Book Prize for the best book in marketing. He has served as Editor of the Journal of Marketing, and Area Editor for the Journal of Marketing Research and Marketing Science. He is the founder and Chair of the annual Frontiers in Service Conference, and was founding Editor of the Journal of Service Research. He is an Academic Trustee of the Marketing Science Institute and is Vice President for External Relations for the European Marketing Academy.

He has consulted with many leading companies worldwide, including such companies as American Airlines, AT&T, Comcast, Dow Chemical, DuPont, Eli Lilly, FedEx, Hershey, Hewlett-Packard, IBM, Lockheed Martin, Microsoft, NASA, NCR, Nortel, Procter & Gamble, Sears, Sony, Unilever, and USAA. A national class distance runner in his collegiate days, he has been inducted into the DePauw University Athletic Hall of Fame.

Marketing educators who made sustained contributions to marketing over extended periods of time were eligible for the award. Nominees were evaluated on six criteria: general creativity and innovativeness; administrative contributions; teaching and mentoring; public service; research contributions; and service to the marketing profession. Nineteen nominations were reviewed by a five-member committee, which consists of individuals within the current and past ÂÜÀòÉç¹ÙÍø leadership, a past award recipient, and a member at large.

2012 ÂÜÀòÉç¹ÙÍø/Irwin/McGraw-Hill Distinguished Marketing Educator Award Committee:

  • Leigh M. McAlister, University of Texas at Austin (Chair)
  • Tom J. Brown, Oklahoma State University
  • J. Jeffrey Inman, University of Pittsburgh
  • Barton A. Weitz, University of Florida
  • William L. Wilkie, University of Notre Dame

The previous winners of the ÂÜÀòÉç¹ÙÍø Irwin/McGraw-Hill Award are the following:

  • Russell Winer (2011)
  • Richard Lutz (2010)
  • Valarie Zeithaml (2009)
  • Gary Lilien (2008)
  • Leonard Berry (2007)
  • Robert Peterson (2006)
  • Kent Monroe (2005)
  • Jagdish Sheth (2004)
  • George Day (2003)
  • Donald Morrison (2002)
  • William Wilkie (2001)
  • James Bettman (2000)
  • Donald Lehmann (1999)
  • Barton Weitz (1998)
  • William Perreault (1997)
  • Richard Staelin (1996)
  • Richard Bagozzi (1995)
  • Louis Stern (1994)
  • Jerry Wind (1993)
  • Shelby Hunt (1992)
  • Paul Green (1991)
  • Frank Bass (1990)
  • Gerald Zaltman (1989)
  • Sidney Levy (1988)
  • William Lazer (1987)
  • Gilbert Churchill (1986)
  • Philip Kotler (1985)

The ÂÜÀòÉç¹ÙÍø is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. Through relevant information, comprehensive education and targeted networking, the ÂÜÀòÉç¹ÙÍø assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. ÂÜÀòÉç¹ÙÍø members are connected to a network of marketing professionals more than 20,000 strong. For more information on the ÂÜÀòÉç¹ÙÍø, please visit

.

The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues
Please Support ELMAR by or renewing your membership