TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 18(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
New advertising formats: How persuasion knowledge affects consumer responses
–Patrick de Pelsmacker & Peter C. Neijens [] []
Effects of online advertising format and persuasion knowledge on audience reactions
–Karolina Tutaj & Eva A. van Reijmersdal [] []
Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments
–Laura F. Bright & Terry Daugherty [] []
Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
–Guda van Noort, Marjolijn L. Antheunis & Eva A. van Reijmersdal [] []
From apathy to ambivalence: How is persuasion knowledge reflected in consumers’ comments about in-game advertising?
–Kristian Lorenzon & Cristel Antonia Russell [] [Google Scholar]
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children
–Martin K.J. Waiguny, Michelle R. Nelson & Ralf Terlutter [] []
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