Revisit: Female Consumers
Introduction
The Female Consumer in the 21st Century, Special issue of Qualitative Market Research - An International Journal, Edited by Kim-Shyan Fam and Micael-Lee Johnstone; Deadline 1 Mar 2012
 : : : Posting |
Special Issue on “The female consumer in the 21st Century”
Call for papers
Qualitative Market Research: An International Journal
Submission Deadline: 1 March 2012
Guest editors
Kim-Shyan Fam, Victoria University of Wellington kim.fam@vuw.ac.nz
Micael-Lee Johnstone, Victoria University of Wellington micael-lee.johnstone@vuw.ac.nz
What does it mean to be a female consumer in the 21st Century? This special issue seeks papers that provide a deeper understanding of what it means to be a female consumer in today’s society. The objectives of this issue are to examine and advance our knowledge of female consumers within a qualitative research framework, to identify issues that have not previously been contemplated in the qualitative market research literature, and to utilise qualitative market research methodologies that have not necessarily been applied within this context. This special edition encourages consumer researchers to submit papers on a wide range of topics pertaining to female consumers and marketing in the 21st Century. We welcome both theoretical and empirical papers.
Contributions might include (but are not restricted to):
- Motherhood and consumption
- Women and the retail environment
- Female roles in the marketplace
- Women and advertising
- Historical analyses of female consumers
- Women and green/ethical consumption behaviours
- Women, religion and consumption
- Ethnomethodological studies of female adolescents’ consumption behaviours
- Women and social marketing
- Women and new media
- Internet-based qualitative studies of female consumers
- Utilising visual methodologies to explore female consumers’ consumption practices
- Mixed method qualitative analyses of female consumers
- Any other qualitative research domain pertaining to female consumers
Please refer to the following link for detailed submission details:
Send your submissions to micael-lee.johnstone@vuw.ac.nz
CFP deadline: 1 March 2012
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