TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 40(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
A tribute to forty years of top-level marketing research
–G. Tomas M. Hult & O. C. Ferrell [] []
Specification, evaluation, and interpretation of structural equation models
–Richard P. Bagozzi & Youjae Yi [] []
Frontiers of the marketing paradigm in the third millennium
–Ravi S. Achrol & Philip Kotler [] []
Expanding our understanding of marketing in society
–William L. Wilkie & Elizabeth S. Moore [] []
Transaction cost economics and its uses in marketing
–Oliver Williamson & Tarek Ghani [] []
A cross-category and cross-country analysis of umbrella branding for national and store brands
–Tülin Erdem & Sue Ryung Chang [] []
Marketing and business performance
–Neil A. Morgan [] []
Social coupons as a marketing strategy: a multifaceted perspective
–V. Kumar & Bharath Rajan [] []
A pre-diffusion growth model of intentions and purchase
–Pradeep K. Chintagunta & Jonathan Lee [] []
Modeling marketplace behavior
–Greg M. Allenby [] []
The role of aesthetic taste in consumer behavior
–Wayne D. Hoyer & Nicola E. Stokburger-Sauer [] []
How low spending control harms consumers
–William O. Bearden & Kelly L. Haws [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |