Social and Mobile
Introduction
Social Media and Mobile Marketing, Special issue of Journal of Research in Interactive Marketing, Edited by Steve Dix and Graham Ferguson; Deadline 15 Feb 2012
 : : : Posting |
Call for papers: Deadline 15th February 2012
Special Issue: Social Media and Mobile Marketing
Journal of Research in Interactive Marketing
This JRIM special issue focuses on advertising within both social media and mobile environments.
Decision makers are always looking for ways of making profitable use of interactive social media applications such as YouTube and Facebook, Second Life, Flickr and Twitter. Companies may seek to leverage social media to engage users. Moreover, with the development of wireless technology and the rapid diffusion of the mobile phone, mobile advertising is an exciting interactive medium. However, consumer acceptance or reluctance is pivotal to the successful integration of advertising into social and mobile media environments.
Papers of both an empirical and conceptual nature are invited from scholars to advance our knowledge and understanding of social media and mobile advertising from a theoretical or implementation perspective. Topics of interest may include, but are not limited to:
- Branded entertainment in social media
- Social media users’ response to advertising initiatives
- Advertising effectiveness in social media
- Consumer Behaviour within the context of Social Media
- Social media as a source of information for marketing communications
- Trust and permission in mobile advertising
- The impact of mobile technology on marketing initiatives
- Advertising on social websites
- Electronic word of mouth
- Mobile advertising and Promotion
- Consumer Behaviour within the context of mobile advertising
- Location based mobile advertising
- Search mobile advertising
As a guide, papers should be between 4,000 to 6,000 words. Papers are reviewed by the Special Issue Guest Co-Editors and, if judged suitable for this publication, are sent to two referees for double-blind peer review.
Special Issue Guest Co-Editors
For more information, please contact the special issue guest co-editors:
Authors from the Americas, Europe, and Africa.
Dr Steve Dix
Email: Steve.Dix@cbs.curtin.edu.au
School of Marketing, Curtin University, Australia
Authors from Asia, Middle East, Australia, and Oceania.
Dr Graham Ferguson
Email: Graham.Ferguson@cbs.curtin.edu.au
School of Marketing, Curtin University, Australia
Closing Date 15th February 2012
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