TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 33(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Use of Portraits and Performance Statements of Service Providers in Marketing Communications
–Beomjoon Choi, Dennis L. Rosen & Suna La [] []
Life Insurance Service Providers’ Attributes and Relationship Quality
–Chang-Hua Yen, Li-Ling Liu, Frank C. Tsai & Chun-Min Lai [] []
Emotional Intelligence in a Hierarchical Relationship: Evidence for Frontline Service Personnel
–Catherine Prentice & Brian E. M. King [] []
Services Segmentation and Emergent Customer Behavior: A Case Study
–Denise Jarratt & Ramzi Fayed [] []
Church Marketing: Building and Sustaining Membership
–Marion Stanton Webb [] []
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