TOC: Psych Mar
Introduction
Psychology and Marketing, 29(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Intra- and Inter-Personal Dynamics Associated with Consuming Sensitive Products: Understanding the Consumption of Erectile Function Aids Using Dimensional Qualitative Research
–Fiona J. Newton, Michael T. Ewing and Leyland F. Pitt [] []
When Satisfied Consumers Do Not Return: Variety Seeking’s Effect on Short- and Long-Term Intentions
–Isabel Sánchez-García, Rik Pieters, Marcel Zeelenberg and Enrique Bigné [] [Google Scholar]
Consumer Intentions to Revisit Online Retailers: A Mental Imagery Account
–Evmorfia Argyriou [] []
The Eyes Have It: How a Car’s Face Influences Consumer Categorization and Evaluation of Product Line Extensions
–Susan M. Keaveney, Andreas Herrmann, Rene Befurt and Jan R. Landwehr [] [Google Scholar]
Book Review
Groundswell – Winning in a World Transformed by Social Technologies. Charlene Li and Josh Bernoff, Harvard Business Press, 2009. ISBN-13: 978-1422125007
–Daniel D. Butler []
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