TOC: J Database Mar Cust Strat Man
Introduction
Journal of Database Marketing and Customer Strategy Management, 18(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Jane Fae Ozimek [] [
The agony and the ecstasy of CRM in a smart grid world
–Peter C Honebein and Roy F Cammarano [] []
The death of personal service: Why retailers make consumers responsible for their own customer experience
–Merlin Stone [] []
Effect of applying quality fundamentals on the performance of airline companies working in the Jordanian market: Field study
–Abdullah Mohammad Hersh, Kalil Aladwan and Abdelmo’ti Suleiman Aburoub [] []
Mass customization strategy development by FIRM
–Azadeh Pishdad and Fattaneh Taghiyareh [] []
Is it worth it to be unethical? Consumers’ attitudes toward personalized commercial e-mails
–Jay (Hyunjae) Yu [] [Google Scholar]
Consumer culture and purchase intentions toward fashion apparel in Mexico
–Rajagopal [] []
Case Study: How digital asset management helped Randstad integrate Vedior without choking
–Joost Schriever [] []
Tug of love: How technology is changing the relationship between consumers and brands – and what marketers can do about it
–Murray Dudgeon [] []
Marketing by e-mail? A review of some important rules
–Chris Pounder [] []
Book Reviews
Managing complexity in organisations: Text and cases
–Trevor Gallop []
The five futures glasses
–Andy Green []
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