Revisit: WMC 2012
Introduction
News from the Marketing in the BRICS Track of the 2012 Academy of Marketing Science World Marketing Congress, Atlanta, 28 Aug - 1 Sep 2012; Deadline 15 Feb
 : : : Posting |
ACADEMY OF MARKETING SCIENCE
CALL FOR PAPERS
2012 World Marketing Congress ~ Cultural Perspectives in Marketing
August 28-September 1, 2012
Track “Marketing in the BRICS”
Co-Chairs Gregory Kivenzor and Michael Czinkota
Suggested topics:
- analysis of BRICS market trends
- comparison among BRICS markets and these with Western markets
- cultural issues and their effect on marketing successes and failures
- peculiarities of B2B and B2C marketing environment
- marketing to the growing middle-class
- marketing to consumers in the bottom of the pyramid
- marketing luxury products in BRICS
- marketing effects on ethics, sustainable practices and CSR
- competition between MNCs and local players in BRICS
- BRIC giants entering developed markets
- teaching marketing disciplines in BRICS.
Other BRICS related topics will be considered.
Track co-Chairs foresee the use of different formats: competitive paper presentations, poster sessions, panel discussions, etc. General requirements to research papers are listed in the WMC Call for Papers:
.
You are cordially invited to submit your research paper or special session proposal for this track to co-chairs:
- Gregory Kivenzor gkivenzor@bifosllc.com
- Michael Czinkota czinkotm@georgetown.edu
Submission Deadline: February 15, 2012
Co-Chairs are in a dialog with publishers and explore opportunities to publish academic research papers presented at the “Marketing in BRICS” track.
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