TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 10(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Mining messages: Exploring consumer response to consumer- vs. firm-generated ads
–Ekin Pehlivan, Funda Sarican and Pierre Berthon [] []
E-Word-of-Mouth on health social networking sites: An opportunity for tailored health communication
–Bo Liang and Debra L. Scammon [] []
Help me, I’m fat! Social support in online weight loss networks
–Paul W. Ballantine and Rachel J. Stephenson [] [Google Scholar]
Engaging customers on Facebook: Challenges for e-retailers
–Lisa Harris and Charles Dennis [] []
Influence of social networking site and user access method on social media evaluation
–John H. Heinrichs, Jeen-Su Lim and Kee-Sook Lim [] []
Consumer activity in social media: Managerial approaches to consumers’ social media behavior
–Kristina Heinonen [] [Google Scholar]
Forward or delete: What drives peer-to-peer message propagation across social networks?
–Christopher G. Harvey, David B. Stewart and Michael T. Ewing [] []
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