Brands and Branding
Introduction
Brands and Branding in Law, Accounting, and Marketing Conference, Chapel Hill, NC, 12-13 Apr 2012, Chairs Natalie Mizik and Jan-Benedict Steenkamp; Deadline 1 Feb
 : : : Posting |
Call for Abstracts
Brands and Branding in Law, Accounting, and Marketing Conference, April 12-13, 2012, Chapel Hill
All interested researchers are invited to attend and participate in the Brands and Branding in Law, Accounting and Marketing conference to take place April 12-13, 2012, at Chapel Hill, NC.
The Brands and Branding in Law, Accounting, and Marketing conference brings together prominent scholars and professionals in marketing, law, and accounting specializing in branding, intellectual property (IP), and brand-related taxation and transfer pricing issues with the objective to explore the key issues involved in creating and managing marketing intangibles in the global marketplace. The objective is to better understand how academics and practitioners outside marketing view and treat brands and marketing IP and to compare and contrast these perspectives with those in marketing.
The 2-day conference features four plenary sessions followed by parallel tracks of academic research presentations and workshops.
Professor Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business will serve as the keynote speaker. The plenary panel speakers include prominent marketing academics:
- Ravi Dhar, Yale School of Management
- Marc Fischer, University of Cologne, Germany
- John Hauser, MIT
- Robert Jacobson, principal, Diogenes Consulting
- Donald R. Lehmann, Columbia Business School
- Leigh McAlister, University of Texas, Austin
- William Putsis, UNC Kenan- Flagler Business School
- David Reibstein, Wharton School of Business, University of Pennsylvania
- Itamar Simonson, Stanford University
- Joel Steckel, NYU
- Nader Tavassoli, London Business School
- Jerry (Yoram) Wind, Wharton School of Business, University of Pennsylvania
and industry leaders from Analysis Group, Cornerstone Research, Brand Finance, Interbrand, Millward Brown Optimor / BrandZ, and Prophet.
Please join us for this unique, cross-disciplinary event.
To register or submit an abstract please go to:
Abstract submissions are due by February 1, 2011.
We look forward to seeing you there.
Conference Chairs: Natalie Mizik and Jan-Benedict Steenkamp
Program Committee: Tarun Kushwaha, Andrew Petersen, Federico Rossi, and Sri Venkataraman
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