TOC: J Targeting Measurement Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 19(3/4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Cultural and age-related differences in reliability: An empirical study in the United States, Japan and Malaysia
–Moschis, George P; Ong, Fon Sim; Abessi, Masoud; Yamashita, Takako; Mathur, Anil [] []
The impact of scale width on responses for multi-item, self-report measures
–Felix, Reto [] []
Model-based post hoc segmentation (with REBUS-PLS) for capturing heterogeneous consumer behaviour
–Mehmetoglu, Mehmet [] []
Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
–Ahuja, Vandana; Medury, Yajulu [] []
Measuring the effects of dating websites investments in user self-presentation and peer-interactivity on firm performance
–Xun, Jiyao [] []
Satisfaction-based segmentation: Application of Kano model in Indian fast food industry
–Ponnam, Abhilash; Sahoo, Debajani; Balaji, Makam [] []
Selecting a suitable method of data mining for successful forecasting
–Alsultanny, Yas [] []
Influence of consumers susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers
–Khare, Arpita; Mishra, Ankita; Parveen, Ceeba; Srivastava, Rajlaxmi [] []
A framework for assessment of brand loyalty score for commodities
–Punniyamoorthy, Murugesan; Mahadevan, Balasubramanian; Shetty, Nanda Kishore; Lakshmi, Ganesan [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |