TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 26(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
On Research Methods in Interactive Marketing
–Charles F. Hofacker [] []
“The (Real) World Is Not Enough:” Motivational Drivers and User Behavior in Virtual Worlds
–Maik Eisenbeiss, Boris Blechschmidt, Klaus Backhaus, Philipp Alexander Freund [] []
Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria
–Chia-Ling ‘Eunice’ Liu, Rudolf R. Sinkovics, Noemi Pezderka, Parissa Haghirian [] []
Effects of Prominence, Involvement, and Persuasion Knowledge on Children’s Cognitive and Affective Responses to Advergames
–Eva A. van Reijmersdal, Esther Rozendaal, Moniek Buijzen [] [Google Scholar]
Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs
–Kalyan Raman, Murali K. Mantrala, Shrihari Sridhar, Yihui (Elina) Tang [] []
Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online
–Daniele Scarpi [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |