TOC: J Adv
Introduction
Journal of Advertising, 40(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Advertising’s Unintended Consequence
–Dennis A. Kopf, Ivonne M. Torres, Carl Enomoto [] [Google Scholar]
Feeling Ambivalent ÂÜÀòÉç¹ÙÍøt Going Green
–Chingching Chang [] []
A Taste of "Nextopia"
–Micael Dahlén, Helge Thorbjørnsen, Henrik Sjödin [] []
Managing e-mail Advertising Frequency from the Consumer Perspective
–Andrea L. Micheaux [] []
Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?
–Shabnam H. A. Zanjani, William D. Diamond, Kwong Chan [] []
I See What You Don’t See
–Jörg Matthes, Werner Wirth, Christian Schemer, et al. [] [Google Scholar]
Is the Changing Status of African Americans in the B2B Buying Center Reflected in Trade Journal Advertising?
–Thomas H. Stevenson, Linda E. Swayne [] []
The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials
–Benjamin J. Blackford, James Gentry, Robert L. Harrison, et al. [] []
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