Revisit: AAA 2012
Introduction
Update from the American Academy of Advertising 2012 Annual Conference, Myrtle Beach, SC, 15-18 Mar 2012
 : : : Posting |
The registration site for the American Academy of Advertising’s 2012 annual conference at Myrtle Beach, South Carolina, is now open! For conference and registration information go to:
We will be posting a tentative program early in 2012, as well as details on the two preconferences: "Advertising Ethics: Teaching, Research, and Current Challenges" and "The Advertising Curriculum for 2012 and beyond."
But then, many people plan conference trips based on the places they want to visit.
I don’t play golf. I say that up front because I can’t relate to all the people who will show up with a collection of clubs to run out to the course during our Spring conference in Myrtle Beach and the Grand Strand. On the other hand, there are miles of beautiful beaches, and for those into dangerous leisure sports, there are also several motorcycle stores in the area. I’ve never actually been to Myrtle Beach, but I’ve been told that most people who visit are either sun worshippers who spend much of their time lying on a blanket somewhere along the miles of wide, sandy beaches, or travel for golf on the more that 100 golf courses in the region, or they “shop ‘til they drop” in the many factory outlets and out-of-the way boutiques. Even though the conference will be mid-March, it is hoped that we’ll have warm temperatures, beautiful scenery and abundant sunshine make for a wonderful respite from classrooms and the Northern winters.
The Marriott Hotel in the Sand Dunes Area is 20 minutes from the airport, has a fully equipped fitness Center with state-ofthe-art exercise equipment and three pools (indoor and outdoor). The beach is just steps away for jogging and walking. I’ll admit that the surroundings are always secondary to me. At every AAA conference I’ve attended, I’ve never left the hotel all that much. There are too many people that I only see once a year, too many interesting sessions to attend, and the conference registration covers many meals. So whatever your attraction to AAA, I hope to see you there in March.
As noted above, we will be posting a tentative program early in 2012.
The December newsletter of AAA is available at
Herbert Jack Rotfeld
2011 President, American Academy of Advertising
Former editor, Journal of Consumer Affairs (2002-2011)
Professor of Marketing, Auburn University
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